User Research - The Concept
The design concept, Baby Book, is a guide, and record of the pregnancy journey, pulling together many of the different experiences of both pregnancy and delivery into one coherent process. The mother can gather all documents in one place, whilst also keeping informed about specific stages within the process, as well as giving the midwife an overview of the mothers medical, and emotional journey. This personal guide also serves as a memoir of the experience for mother, child and family both in immediate reflection and many years down the line.
Experience Prototyping
The baby book prototype was a series of paper elements used to prompt discussion between us, as designers, and a recent mother of 4 weeks. By discussing these elements with the mother we gained a strong understanding of what was important to them within the hospital, and pregnancy, experience. Additionally we could start to gain insight on what exactly was missing from the experience, and where the Baby Book could be of help and what selection of content would be effective. Based on feedback from this session, we created a higher fidelity prototype which we presented to hospital management and representatives from the department.
Benoit Espinola, Jennifer Kay, Li Bian, Mayo Nissen,Natalia Echevarria Aamund